Top 5 Things to Consider When Planning Your Content Marketing Calendar

  • By Lakisha Sarbah
  • 11 Apr, 2017

“Content Marketing is all the marketing that’s left”.  Seth Godin 

So you’ve heard about content marketing and all the reasons you should be creating valuable content to marketing your business online.  It’s kind of hard to ignore when you have all the influencers in the online marketing space like

Joe Pulizzi
who said and I quote “Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience.”

And we cannot forget about this quote from Seth Godin “Content Marketing is all the marketing that’s left”.

Jeff Bullas is quoted as saying “The reality is that being found online requires consistent SEO activity and content creation, publishing, and marketing".

And last but my surely not least Jay Baer said: “Content is the emotional and informational bridge between commerce and consumer”.

It’s pretty easy to see why a smart and savvy entrepreneur like you would decide now is the perfect time to jump on the content marketing bandwagon. The best place to start with content marketing is developing a plan of action or better yet a content marketing calendar .

Here are 5 things to consider when planning out your content marketing calendar.

Your Target Audience.
I am sure you have heard this 1000 times before so let’s make this 1001. You have to know who you serve in order to create content that speaks directly to your target audience. 

The biggest mistake I made when I first started my consulting business was trying to speak to everyone. You can not effectively market your business online if you are trying to market to everyone, that is the wrong marketing mindset to have. Understand not everyone is your customer, craft your message so that it speaks to those you wish to serve.

Marketing Distribution / Publishing.
Simply put, your marketing distribution channel is a place, person and/or people to can share your content with your target audience. When selecting your distribution channels keep your target audience in mind. You want to make sure the content you create gets in front of your audience.

Your marketing distribution channels can include social media platforms, websites/blogs, podcast, affiliates, youtube channel, Slideshare, etc. Knowing your distribution channels will help you to better determine the kind of content you create, where it gets shared.

Type of Content.
Content marketing is made up of various types of content. Decided what type of content you will share with your target audience. When selecting your content keep in mind that not everyone learns the same way. Don’t be afraid to mix things up a bit so your audience has options to choose from.

Content marketing includes blog articles, live streams, videos, social media posts, podcasts, webinars, teleseminars, photos and other images, Infographics or gifographics, slideshow presentations, white papers, eBooks, manuals, workbooks, website, membership site, etc.

Remix, Recycle and Repurpose.  
We can all agree that it takes time and energy to create valuable content . So why not recycle the content you create? The idea is to pull from content you have already created to create more . (<--- CLICK TO TWEET THIS) For example, if you already have a blog article that is in list from (5 tips to increase your online visibility, etc) use the 5 tips to create 5 new blog articles, and/or pull from the tips to create social media posts, or do a live stream video of the 5 tips, and/or create a presentation and share on and/or do a webinar. 

Using the remix, recycle and repurpose method will help you to easily fill in your content marketing calendar quickly. But remember the content will not write itself, there is work involved. You can either write the content yourself or you can hire a virtual assistant or another contractor to help you get it done. 

Calendar Length.  
I am often asked how far in advance should one plan their content. I don’t believe there is a real black and white answer to this. What I recommend to all my clients is to plan out their content for at least up to 60-90 days. Doing so will provide you with enough content to schedule but also leave you room to make changes and updates as needed. I’ve seen some people suggest 12-month content calendars. 

As much as I enjoy the trajectory of a 12-month calendar I prefer to provide my audience with fresh content that is at many times inspired by social and industry related topics that can and do change at any given time. Inside of my   90-Day Content Marketing Calendar , I provide a yearly overview to help you track national and fun holiday’s your marketing goals, campaigns as well as a 3 monthly content trackers.

So there you have it, 5 things to consider before planning your content marketing calendar . I know it may seem like a lot but I promise once you get into the groove of creating valuable content your target audience will love it kind of becomes a bit addictive.

I’m sure your next thought will be, how do I go about creating a content marketing calendar . Well, I’ve made that super easy for you. You can download my 90-day content marketing calendar for FREE here . It not only helps you to manage your content it also helps you track your marketing goals, measure your marketing and social media metrics, track your blog and podcast pitches and the online influencers you want to connect with .

Don’t waste any more time. Download your copy of the 90-Day Content Marketing Calendar now and get started with your content marketing today! And if you found any part of this article valuable please comment below and share it on your favorite social media platforms.

Do you have any questions about content marketing ? I would love to hear from you feel free to send me your questions to

The 90 Day Mastermind Experience
7-Day Online Visibility Challenge
90 Day online Visibility Action Planner
90 Day Content Marketing Calendar
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