Remix, Recycle and Repurpose.
We can all agree that it takes time and energy to create valuable content . So why not recycle the content you create? The idea is to pull from content you have already created to create more . (<--- CLICK TO TWEET THIS) For example, if you already have a blog article that is in list from (5 tips to increase your online visibility, etc) use the 5 tips to create 5 new blog articles, and/or pull from the tips to create social media posts, or do a live stream video of the 5 tips, and/or create a presentation and share on slideshare.com and/or do a webinar.
Using the remix, recycle and repurpose method will help you to easily fill in your content marketing calendar quickly. But remember the content will not write itself, there is work involved. You can either write the content yourself or you can hire a virtual assistant or another contractor to help you get it done.
I am often asked how far in advance should one plan their content. I don’t believe there is a real black and white answer to this. What I recommend to all my clients is to plan out their content for at least up to 60-90 days. Doing so will provide you with enough content to schedule but also leave you room to make changes and updates as needed. I’ve seen some people suggest 12-month content calendars.
As much as I enjoy the trajectory of a 12-month calendar I prefer to provide my audience with fresh content that is at many times inspired by social and industry related topics that can and do change at any given time. Inside of my 90-Day Content Marketing Calendar , I provide a yearly overview to help you track national and fun holiday’s your marketing goals, campaigns as well as a 3 monthly content trackers.
So there you have it, 5 things to consider before planning your content marketing calendar . I know it may seem like a lot but I promise once you get into the groove of creating valuable content your target audience will love it kind of becomes a bit addictive.
I’m sure your next thought will be, how do I go about creating a content marketing calendar . Well, I’ve made that super easy for you. You can download my 90-day content marketing calendar for FREE here . It not only helps you to manage your content it also helps you track your marketing goals, measure your marketing and social media metrics, track your blog and podcast pitches and the online influencers you want to connect with .
Don’t waste any more time. Download your copy of the 90-Day Content Marketing Calendar now and get started with your content marketing today! And if you found any part of this article valuable please comment below and share it on your favorite social media platforms.
Do you have any questions about content marketing ? I would love to hear from you feel free to send me your questions to Lakisha@LakishaSarbah.com