Real Pain Points and Challenges for Women Entrepreneurs

Real Pain Points and Challenges for Women Entrepreneurs

I hosted a workshop here in Houston and was surprised by the number of women who had no idea what a lead magnet, landing page or sales funnel was.

When I saw their eyes starting to gloss over I stopped talking and asked if anyone in the room knew or used any of the tools and software I mentioned to market their businesses online.

I was shocked and embarrassed when no one raised their hand. Being an entrepreneur of 9+ years had somehow made it easy for me to forget that not everyone is starting off from where I am.

It was a humbling lesson for me to teach people from where I was not from where I am today. After the workshop, I surveyed those same women entrepreneurs, as well as a few others, asking them about their pain points and obstacles of running an online business.

According to the survey results, the most common issues among women entrepreneurs are online marketing, various systems and software, skills and having the support they need all while bootstrapping their online businesses.

232 women entrepreneurs and aspiring women entrepreneurs advised their biggest challenge with technology is the lack of training around online tools and software.

Many of the women surveyed stated that keeping up with all the technology and software changes made them feel like they needed to be an all-knowing expert just to keep up. And many of them added that it was not only frustrating but overwhelming.

With social media platforms like Facebook and Instagram changing up their algorithms every other month and new software popping up on the scene daily it is hard for even those of us who are tech-savvy to keep up.

Not all entrepreneurs are tech savvy nor do they need to be to run a successful online business. However, it is very important to have some basic knowledge and training on what are the best software and systems to use and how they can help your business succeed.

Technology can make or break an online business.

It is imperative that women entrepreneurs embrace and implement smart yet simple software to help in the automation of their online businesses.

In the Tech Savvy Academy, I teach and share smart business tools and actionable strategies to help tech challenged women entrepreneurs to move past overwhelm to learning how to implement savvy simple systems to start, grow or scale their online businesses with ease.

Here are 5 tech tools I teach challenged women entrepreneurs how to incorporate into their online business.

1) G Suite by Googe Cloud {Branded Email, Google Suite & Google Drive}
Google G-Suite better known as Google Apps is great for small business owners. For $5 you get Google Drive for online document storage, branded email, calendar, documents, spreadsheets, presentations, and forms all in one place. What I love most is that you can access G-Suite from any device.

2) CANVA {DIY Graphic Design} - If you are a new entrepreneur starting out and do not have a budget to hire and graphic design just yet Canva is a great tool to have. It super easy to learn with lots of free templates and layouts.

The free version works perfectly for beginners. Canva also offers an At Work version that unlocks several shortcuts and features for $12.00 per month. Canva can be used for creating social media graphics and images, social media cover images, documents and for creating lead magnets.

3) HOOTSUITE {Social Media Management} - When it comes to managing your social media, Hootsuite is the easiest user-friendly option around. It allows you to manage and schedule Twitter Posts, Facebook Posts, LinkedIn Posts, Youtube Videos, and Instagram Images all in one place.

Hootsuite also provides some pretty cool social analytics and an awesome bulk scheduler that will allow you to schedule a week's worth of social media posts. The free version only allows a certain number of accounts to be managed. You can unlock the pro version for $15 per month.  

4) LEADPAGES {DIY Landing Page Design} - Creating landing pages has never been so easy. Leadpages offers a very smart and simple solution for tech-challenged women to create professional looking landing pages with a wide variety of templates to choose from.

5) CONVERTKIT {Email Automation} - ConvertKit is the simplest email marketing software on the planet. The ability to create your sales funnels with ease is more than enough reason to sign up. ConvertKit easily integrations with the likes of Leadpages and others applications and software.

Starting a small business is challenging enough, throw in some technology, other software, and social media into the mix and it can all seem pretty overwhelming and even defeating to a startup and/or tech challenged entrepreneur.

If you are tech-challenged remember you don't have to do everything all at once.

Create a plan for yourself and allow some time to get allocated to the software and tools. And be sure to use them daily because you will get better over time.

If you can afford to hire a virtual assistant to help with setting up and managing software I say do it but it is important that you know at least the basics of any software or system you have in your business. The last thing you want is for your VA to go MIA and you are left there with tech you know nothing about.

If you don't have the funds to hire a VA just yet ask a friend's high school or college age children for help. Bring them on as an intern and in return, you can teach them about business or entrepreneurship.

Being a tech-challenged entrepreneur is not as bad as it seems because if you are open and willing to learn a whole new world is waiting for you.

If you would like to learn how to use various online software to manage and market your small business online and be supported by liked minded entrepreneurs head over to the Tech Savvy Academy. It’s a monthly membership and can be canceled at any time.

I would love to hear about your tech challenges. What technology, systems and/or software have you implemented to help grow your online business?