Congratulations! You have taken a leap of faith to start and/or grow your business and now you want to bring in a professional to help you uplevel.
Now you are wondering if you should work with a business coach or a business consultant? The question is understandable with a gazillion and one business coaches and consultants online and even more popping up by the day it can all be a little confusing.
Don't choose the loudest or the flashiest business professional online yelling pick me, pick me. Instead take time to learn the key difference between a business coach and a business consultant so you can make the best decision for you and your business.
A business consultant
is a person who helps entrepreneurs, small business owners and organizations identify options. I design plans and develop strategies for my clients and help them implement some or all of them.
A business coach works with entrepreneurs, small business owners, executive and individuals of organizations to help them grow professional and personal. A business coach helps to meet individual or team-related goals.
Let's go a little deeper into the key differences of a small business consultant and a small business coach.
A small business consultant is a business expert who works closely with entrepreneurs, small business owners and CEO of an organization. We are interested in all aspects of the business, from the business systems to the financial projections. We are usually focused on one or two aspects of the business: marketing, business models, online presence, social marketing, etc.
The primary job of the small business consultant is to teach and provide suggested directions for specific aspects of the business. The same way you would outsource your business's IT support, is the same way you would outsource your "fresh perspective" to a small business consultant. We bring an outside view to your small business and organization.
A small business coach focuses on bringing out the best that's already inside you. Business coaches focus on the what it is you want to create for your business and your life. They keep you motivated to move forward on your dreams, goals, and tasks, as well as focusing on developing you to your highest potential.
Coaches usually work one-on-one with entrepreneurs, business owners or individuals within an organization to create more than just a better business. In general, they are life, lifestyle, and business coaches working to better you for your business.
Business coaches focus on individuals, business consultants focus on systems, processes, procedures, the bottom line and other aspects of the business. Business consultants and Business coaches are paid fees not salaries as they are not an employee of the business.
Business coaches tend to have less tangible effects on profits while business consultants usually have direct, easily-tracked effects on the bottom line. Both business coaches and business consultants offer a fresh, outsider's perspective on the business that is invaluable. Which one you hire depends on your needs.
Here is a great analogy that shows the difference between a small business coach and a small business consultant:
A business coach will help you understand how and why you drive a car, help you to determine what's holding you back from driving properly, and ride along next to you as you drive.
A business consultant will explain why one car is superior to another, teach you how to drive a car, and if necessary, drive the car for you.
Would you prefer to have someone coaching and motivating you to achieve your goals? Or would you prefer to have an expert providing you with the best strategies, plans, and implement support so you can achieve your goals faster?
Still not sure which one is right for you? Schedule a complementary 30-minute clarity session with me TODAY.