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By Lakisha Sarbah 25 Apr, 2017

Writing blog articles can be time-consuming. As a blogger or content creator, you already know the time it takes and the great deal of effort to create fresh and relevant content.

It can be hard to keep up with the overwhelming demand to consistently create and distribute valuable content. How magical would it be to extend the life of your new and old blog content?

Instead of allowing your blog posts to collect dust on your website there are so many ways you can utilize the article's content to create new fresh pieces of content that can be shared across numerous social media and digital marketing channels.

By Lakisha Sarbah 11 Apr, 2017
So you’ve heard about content marketing and all the reasons you should be creating valuable content to marketing your business online.  It’s kind of hard to ignore when you have all the influencers in the online marketing space like

Joe Pulizzi
who said and I quote “Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience.”

And we cannot forget about this quote from Seth Godin “Content Marketing is all the marketing that’s left”.

Jeff Bullas is quoted as saying “The reality is that being found online requires consistent SEO activity and content creation, publishing, and marketing".
 

And last but my surely not least Jay Baer said: “Content is the emotional and informational bridge between commerce and consumer”.

It’s pretty easy to see why a smart and savvy entrepreneur like you would decide now is the perfect time to jump on the content marketing bandwagon. The best place to start with content marketing is developing a plan of action or better yet a content marketing calendar .
By Lakisha Sarbah 12 Jan, 2017

During this time of the year, entrepreneurs and small business owners are in the process of creating their goals for 2017. Many will set long unattainable textbook style goals which will leave them feeling unfulfilled and unaccomplished. Don't end up like them, instead join the new school way of setting and achieving your goals in 90-days or less.


If you are ready to set and crush your goals in 2017 keep reading. If you are not ready to accomplish your goals and like falling short, stop right here and continue doing what you are doing.
By Lakisha Sarbah 31 Oct, 2016

I am always open to learning new things especially when the lesson is coming from a 3-year-old. There is so much we can learn from our children if we only take the time to be clear and present enough to hear them out. My family and I spent some time in Galveston, TX this weekend where we visited a train museum with year 3-year-old son Ayden. It's pretty much where old trains go to retire. While walking through what looked more like a train graveyard than a museum, Ayden's whole face lit up as he looked at the old rusting trains like they were new and shiny. He was in awe of their size and length. 

While there we had an opportunity to sit in a restored old passenger train from early 1900. Ayden hopped in the seat with such excitement. My husband explained the train was out of service and would not move. Ayden looked his father in the eyes and said: "all we have to do is believe dad". His statement was so sure and matter of fact, it made me think about my own beliefs.

Now, I know that all the belief in the world would not have made the train run, but his confidence in believing that it could, made me take notice. Can you imagine what you could accomplish if you had the belief of a 3-year-old? I don't know about you, but I have a tendency to get in my own way at times and I know what I believe has a lot to do with it.

A great example is me launching my podcast. I have been planning to launch a podcast for over a year. Every time I would start to create a strategy to move forward I decided something else was more important. The fact is, I didn't believe I would be successful at podcasting. Let me remind you, I never tried to podcast so I didn't really know. But, that simple belief stopped me dead in my tracks.

When I finally realized what I was doing I decided to take action. I took out a piece of paper and drew a line down the middle. At the top I wrote WHAT IS THE WORST THAT COULD HAPPEN and in the next column I wrote WHAT IS THE BEST THING THAT COULD HAPPEN. The worst thing was, no one would listen to my podcast and the best thing was that if my information helped one woman show up in her business that was good enough for me. That very moment I created a strategy for my podcast and put a plan in action.

I am super excited to announce The Launch & Conquer Podcast goes like on iTunes, Google Play, Stitcher and Soundcloud on 11/11/16. Be sure to can join the VIP Waiting List HERE to receive podcast episodes, invite only training and workshops in your email inbox.

We will never truly know how things will turn out unless we try. Are your beliefs keeping you from what you want most? I would love to hear from you, share your thoughts and/or comments below.

By Lakisha Sarbah 27 Oct, 2016
What is a real pain point for women entrepreneurs and how is it affecting their online businesses?

I’ve hosted several online business surveys in 2016 quizzing women entrepreneurs about their pain points and obstacles of running an online business . According to the survey results the most common issues among women entrepreneurs are online marketing, various systems and softwares, skills and having the support they need all while bootstrapping their online businesses .

232 women entrepreneurs and aspiring women entrepreneurs advised their biggest challenge with technology was the lack of knowing and training around tech products. Women further explained the never ending changes and updates to technology is challenging to keep up with. Many women felt they had to be all knowing experts of their business and all things technology which was overwhleming.

Not all entrepreneurs are tech savvy nor do they need to be to run a successful online business . However, it is very important to have some basic knowledge and training on what are the best softwares and systems to use and how they can help your business succeed.

(Click Me, I'm Tweetable)    In a time where tech can make or break an online business it is imperative that women entrepreneurs begin to embrace and implement smart yet simple technology to help them show up in their online businesses. On my  Podcast 'Launch & Conquer'  I share smart and actionable business strategies and advice to help tech challenged women entrepreneurs move past overwhelm, learn and implement smart and simple systems to start, grow or scale their online businesses.

Here are 5 tech tools that tech challenged women entrepreneurs can easily learn and incorporate into their online business.

1) GOOGLE APPS {Branded Email, Google Suite & Google Drive} - Google G-Suite better known as Google Apps is great for small business owners. For $5 you get a Google Drive for online document storage, branded email, calendar, documents, spreadsheets, presentations and forms all in one place. What I love most is that you can access G-Suite from any device.


2) CANVA {DIY Graphic Design} - Yes most people would say this system is hard to learn, but I think it’s the best thing since sliced bread. If you are a new entrepreneur starting out and do not have ta budget to hire and graphic design just yet Canva is a great tool to have. It super easy to learn with lots of free templates and layouts.

The free version works perfect for beginners. Canva alo offers an At Work version that unlocks several shortcuts and features for $12.00 per month. Canva can be used for creating social media memes and images, social media cover images and for creating freebie documents.

3) HOOTSUITE {Social Media Management} - When it comes to managing your social media, Hootsuite is the easiest user friendly option around. It allows you to manage and schedule Twitter Posts, Facebook Posts, LinkedIn Posts, Youtube Videos and Instagram Images all in one place. Hootsuite also provides some pretty cool social analytics and an awesome bulk scheduler that will allow you to schedule a week's worth of social media posts. The free version only allows a certain number of accounts to be managed. You can unlock the pro version for $15 per month.  

4) INSTAPAGES {DIY Landing Page Design} - Creating landing pages has never been so easy. Instapages offers a very smart and simple solutions for tech challenged babes to create professional looking landing pages with a wide variety of templates to choose from.

5) CONVERTKIT {Email Marketing & Sales Funnel Creation} - ConvertKit is the simplest email marketing software on the planet. The ability to create your sales funnels with ease is more than enough reason. ConvertKit also integrations with the likes of Leadpages and others applications and softwares. The user friendly software was created for bloggers, but many coaches, strategists, speakers and virtual assistants have fell in love with the smart platform.

I would love to hear about your tech challenges. What technology, systems and/or softwares have you implemented to help grow your online business?
By Lakisha Sarbah 04 Oct, 2016

When I first started out as an entrepreneur I didn’t give much thought to becoming a leader . My overall goal was to make a living so I wouldn't have to go back to corporate America. Through the years I’ve had this innate desire to help technology challenged women entrepreneurs gain confidence and succeed in business. And even though I have been in business for almost a decade I hadn't looked at myself or refer to myself as a leader, until NOW!

I am and have always been inspired by leaders , but there is one leader in particular that has made me stop, listen and take notice on more than one occasion. Jenn Scalia  is the no-bs, go-to business mentor, visibility strategist and leader of the ‘Unleash The Leader’ Challenge '  which is really more like a movement that has 11,000+ entrepreneurs from various industries unleashing their inner leaders.

That very movement has inspired me to not only unleash my inner leader , but also to

By Lakisha Sarbah 13 May, 2016
Does your heart race whenever you think about pressing that go live button? You are not alone, there are thousands if not millions of entrepreneurs just like you who have amazing value to share but cannot bring themselves to press that GO LIVE button.

I know the feeling personally. When I was first introduced to Periscope back in June of 2015 it was amazing and frightening at the same time. I spent hours watching other people's broadcasts. I found it exhilarating that people were sharing a side of themselves that we the viewers may not have seen otherwise. I knew I wanted to be a part of this new social movement, but I froze every time I went to press the broadcast button. My fear of being seen and or making a mistake had me paralyzed and trap in the spectator box. I finally made the decision to do it afraid. I moved through my fear and went LIVE on Periscope for the first time and it was the most freeing experience I have ever had.

Here are the 5 steps I took to move through my fear:

1) I made a list of all the awful things that could go wrong. Then I made a list of all the amazing things that could go right. After reviewing both lists I decided I could live with the awful things like, not having anyone show up for my broadcast, making a mistake, having something in my teeth, looking fat, etc. Making the two lists helped me see all the great benefits outweighed my insecurities and fear.

2) I decided if I was going to give this livestream thing a try I would go all and be consistent for 5 days. I went to my blog and selected 5 blog topics I thought were relevant and interesting. I broke the blog down and 5 lights 5 areas I could create into tips. Click here for more information on how to repurpose your blog articles .

3) I scheduled time on my calendar which made it even more real. I also invited my friends and clients to join me on Periscope and told them the days and times I would be going live. It was nice to have people I knew watching and supporting me. It helped me relax and enjoy the experience.
By Lakisha Sarbah 06 May, 2016
So what is online visibility and why should you care? The easier it is for people can find you online , the more visibility you have. The more online visibility you have the more sales you are likely to make . If people can't find you online , you don't exist to them.

Every small business owner and entrepreneur should strive to have online visibility . Increasing your online visibility is the ticket you need to elevate your small business and obtain the success you desire. There are countless ways to get in front of your ideal client / target market. Below I share 17 ways you can take immediate   action  to begin increasing online visibility for yourself and your small business.

1) Niche Your Small Business - Offering too broad a service or product can leave your ideal clients feeling confused and overwhelmed. Narrowing your niche will help you provide a very clear marketing message that will also help you stand out online so your ideal clients can find you. Here is a great article on " How to Niche Your Small Business for Online Visibility Success" .

2) Have a Website
- I know this may seem like the most obvious, but you would be super surprised how many entrepreneurs who do not have a website or even a landing page. Having a website not only provides an online space for you to send people, it also helps to establish you as a professional. If you have products then you may want to consider having an online shop such as etsy.com or selling on Amazon. Either way, get yourself out there on the world wide web. Here is a list of my favorite resources, you will find resources for building a website.

3) Facebook Business Page
- Again, pretty obvious, but many small business owners do not have a Facebook business page. Even if you are not the most social media or a tech savvy person adding a business page to Facebook takes less than 5 minutes. Having a Facebook business page will help to increase your online visibility as Facebook ranks very high in SEO (search Engine Optimization) not to mention it's FREE.

4)Get Social
- Social media is by far the easiest way to increase your online visibility. Make a habit to hang out where your ideal clients are on social media. If your clients are on Facebook and Twitter, take the time learn about those platforms and engage and engage some more. Don't stress yourself out about other platforms, only spend time where your audience is.

5) Get Blogging
- If you don't blog START NOW. Blogging can do some amazing things for your business. First, it will help with your SEO for your website. Second, it will position you as an expert in your field and third you can reuse, repurpose and republishing the content in 100 other places online.

6) Guest Blog
- Once you start blogging you can submit your blog posts to other blog sites. This will help put you and your content in front of a whole new audience that may not have known you existed otherwise.

7) Use Live Stream
- Live stream is so hot right now. There's Facebook Live, Periscope, Blab, YouTube Live and Snapchat to name a few. This is the perfect time for small businesses and entrepreneurs to get in front of their ideal clients to build that KNOW, LIKE & TRUST FACTOR. Remember, people buy from people they know, like and trust. What better way for people to get to know more about you and what you have to offer than live video.

8) Market Using Videos
- Videos are an awesome way to deliver your content. It doesn't matter if you offer services or products you great informational or training video will go a long way.

9) Host a Podcast Show
- Podcasting is a great way to get in front of yet another kind of audience. Many people including myself, love to listen to podcasts on the go. Whether at the gym or while traveling many people prefer to listen to a great podcast than watch a video. This is also great for all of you shy-preneurs who are not yet quite comfortable in front of the camera just yet.

10) Guest on a Podcast Show
- Being a guest on someone else's podcast is simpler to guest blogging, it puts you and your content in front of a whole new audience.

11) Connect in Groups
- Connecting in groups on Facebook and LinkedIn is so much more than just posting what you have to offer and then leaving. This is called SPAMMING by the way. Select a few groups that you enjoy and go in with the intention of adding value. Show your expertise by answering questions and engaging in the comments.

12) Host a Twitter Chat
- Hosting a twitter chat is a great way to connect with other people all while positioning yourself as an expert in your field.

13) Join a Twitter Chat
- Joining a twitter chat will allow you to connect with new people and introduce your business/brand to people who may not have otherwise known you exist.

14) Host a Contest and Giveaway Using Social Media
- Everyone loves to get something of value for FREE. Hosting a contest or giveaway is a great way to build your list and following online.

15) Host Webinars
- Webinars are a great way to share content. Even better live webinars are awesome due to the group interaction. Hosting webinars will help to build your KLT Factor (know, like and trust) and position you and your brand as an expert in your field.

16) Do AMA's
- AMA's (Ask Me Anything) is a great way to position yourself as an expert in your field online. You can use Reddit.com, Quora.com, Ask.com and other question and answer websites to answer questions related to your niche and have them linked back to your website.

17) Re-purpose and Republish Your Content
- Many of the actions listed above can be re-purposed. Prerecorded videos, live stream videos, blog posts, podcast shows, Twitter chats, and webinars can be re-purposed and republished to other blog sites like Medium.com and or Facebook Articles. A number of related blog posts can be combined to create an ebook that can then be offered as an option for a small fee. Much of the content can be broken down to create social media posts. Here is one of my resent articles on " How to Repurpose Your Blog Articles to Increase Online Visibility" .

I hope you found these tips helpful. If you take action on most of them and remain consistent in your efforts you will see a huge increase in your online visibility. If you are up to a challenge, feel free to join me and over 200 women entrepreneurs for the 7 DAY ONLINE VISIBILITY CHALLENGE, SIGN UP HERE!

If you found the information in this blog post useful, please feel free to share it on your favorite social media platforms.  
By Lakisha Sarbah 05 May, 2016

Many small business owners struggle to attract their ideal clients because they are not super clear on who they serve. Knowing your ideal client is so important, I don’t think many people realize that in order for you to create the copy for your website, posts for social media and/or your services, products or programs you have to know who it is that you serve first. I see so many entrepreneurs rush to get a website up and start marketing their business before they are clear on who they serve. Putting the cart before the wheel is what causes many businesses to fail before they even get started.

When you know your ideal client you can create compelling content that speaks directly to their issues, problems and pain points. When you know who you serve it’s so much easier to create services that will address their needs and make it easier for your ideal clients to find you. Imagine how amazing it would be for your ideal clients to seek you out instead of you seeking them.

If you are struggling to get clients and/or you hear crickets when you launch a service, product or program, there is a good chance you are not super clear on who you serve. Follow these five steps and get super clear on your ideal client.

    1) Who do you serve?

    How old is your Ideal client? This can be an age range like (18 - 30 or 25 - 50, etc).

    What is the gender of your ideal client? Is your client male or female. This will make all the difference in your marketing message. The way you sell to a female is different from the way you would sell to a male. If you serve both men and women be sure your marketing message speaks to both genders.

    What does your ideal client do for a living? Is she/he a corporate professional? Is she a stay at home mom? Is she/he a small business owner?

    What is your ideal client personally interested in? Does she like fashion? Is he into sports? How do they spend their time online, where are they handing out?

     2) What is your client's goals and aspirations?

    What does she/he want more than anything? Does she want to lose weight or get healthier? Does he want more personal freedom?

    3) What does your client secretly fear?

    What will overcoming those fears do for your client? Is she afraid to tell her story? Does he fear commitment?

    4) What problems is your ideal client having?

    How will you help solve your client's problem? Does she have health issues due to her being overweight? Is his realthionship in jeopardy?

    5) Is your ideal client willing to pay you to solve those problems? 

    Answering the above questions will help you to better understand your ideal clients and how you can be of service to them. Feel free to download my FREE ideal client worksheet here .

    I would love to hear from you! Please leave a comment below letting me know about your ideal client experience.
    By Lakisha Sarbah 08 Apr, 2016
    Are you struggling to increase your online visibility? START BLOGGING NOW! Your blog articles are a great way to get your content out in front of your ideal clients and increase your visibility online. I'm sure many of you are saying Blogging? YES, blogging can help you to increase your online visibility, especially if you are repurposing your blog articles.

    If you're like most people who struggle with coming up with content, repurposing your articles will give your business new life! Instead of coming up with several different content ideas you can focus your time and energy on creating evergreen ideas that you can repurpose and share all over the Internet.

    Let's face it, in order for you and your business to thrive online you must have online visibility. These 5 steps will help you repurpose your content all while gaining more online visibility.
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