Attract your Ideal Clients Faster By Niching Your Small Business.
I know. Many people think of business niches as an old school thing of the past. But there is one thing I know for sure and that is niching a small business is one of the fundamental keys to attracting more of your ideal clients online.
With over 3+ million people using the internet today and 75% of those same people are using social media. Niching your small business is not only smart but essential if y want to attract your ideal clients online with ease.
Think about the last time you searched for something on Google, Siri or Alexa, did you search in very vague broad terms or was it specific? I will bet my bottom dollar it was the later.
This weekend my family and I were traveling and we wanted a good dessert after dinner. My son suggested cupcakes.
I Googled “cupcakes” and found a few cupcake shops in the area of our hotel. Did you notice that I did not search for after dinner desserts? Yes, that is what we were after, however, my search we very specific to what my family wanted, cupcakes.
Your ideal clients are searching the internet in the same way for their wants and needs.
Niching your small business will not only make it easier for them to find you it will also put you in a very specialized field as an expert.
If you are worried that you are already calling yourself a business coach or whatever and don't want to change your title yet again, Don’t. That is worry about it.
When I started my first online business in 2009 I was a Virtual Assitant, and then a business coach and then a mindset coach and then an online visibility strategist and now an Online Marketing Automation Specialist.
And you know what, my clients could give a shit about what I am called, their only concern is that I help them solve their problem.
Entrepreneurs are also not niching their businesses because they are afraid they will miss out on the money. The truth is not everyone is your ideal client. Not everyone wants or needs what you have to offer. Selling and offering your products and services to a wide range of people will not make you more money.
In fact, you will make less than you would from becoming an expert in a niche area.
An example of this is:
- Business Coach, very broad vs Client Attraction Coach, someone who helps entrepreneurs attract their ideal clients, much better.
- Business Strategist, very broad vs Online Course Creation Strategist, someone who helps entrepreneurs how to create online courses, much better.
- Project Manager, very broad vs Launch Manager, someone how helps coaches launch online programs and courses, much better.
Looking at the examples above will clearly help you see how you can attract your ideal clients with ease by niching your broad business down a few notches.
Let’s walk through three steps to help you better define and or determine your small business niche.
3 STEPS TO DEFINING YOUR SMALL BUSINESS NICHE
STEP ONE: YOUR PASSION
Realizing your passion is the first step. When we are passionate about a thing we put our whole selves into it. It's harder to give up on something we are passionate about.
Passion will hold us over long after the honeymoon of the startup has faded. There will be other tasks that come along during the growth of your business that you may not like very much, this is when your original or pure passion will almost always kick in to give you the boost you need to get through it.
TAKE ACTION: Make a list of all the things you are passionate about.
You may enjoy doing different things, however, passion is stronger than enjoyment. For this purpose be sure to list only your passions.
STEP TWO: YOUR SKILLS AND TALENTS What is your superpower? What are you good at? I know many people struggle with identifying their skills and talents. It is helpful to think back to all the things your colleges, friends, and family come to you for. Feel free to ask others what the things your talents are.
TAKE ACTION: Make a list of your skills and talents. Do not hold back when writing this list. It is also very imperative that you do not list things you are not so great at. For example, if you suck at your own finances, you may not want to list finance management as your skill or talent.
STEP THREE: WHAT WILL PEOPLE PAY TO DO Now that you know what you're passionate about and where your skills and talents lie; what will people pay you to do? People will pay to have a problem solved. What problem, can you solve or help with? People also pay for convenience and quality. Be sure to keep those three things in the back of your mind for this next action.
TAKE ACTION: Take a few moments to do some online research. Look at the # 1 best selling books on Amazon, check out the top retreats and workshops people are attending, what problems are success coaching solving. All of these things will give you a hint of what people are willing to invest in.
BRING IT ALTOGETHER
Which of your passions lines up with your skills/talents that people are willing to pay for? Your answer is your small business niche.
This process may take some time and like me, you may have to do it several times until you come to a niche that not only makes sense to you but is also needed in the market.
I've created a worksheet specifically to help you find their small business niche you can DOWNLOAD IT HERE. Remember to be patient with yourself throughout the process.
As always, I only want to add value. If you found this article informative or it if helped you in any way, please feel free to share with others.