11 Ways To Repurpose Your Blog Content For Maximum Visibility

  • By Lakisha Sarbah
  • 25 Apr, 2017

Repurposing your blog content is a great way to revive your old blog articles by creating new content while saving you tons of time and money.

Writing blog articles can be time-consuming. As a blogger or content creator, you already know the time it takes and the great deal of effort to create fresh and relevant content.

It can be hard to keep up with the overwhelming demand to consistently create and distribute valuable content. How magical would it be to extend the life of your new and old blog content?

Instead of allowing your blog posts to collect dust on your website there are so many ways you can utilize the article's content to create new fresh pieces of content that can be shared across numerous social media and digital marketing channels.

Getting started is super easy. First, take an inventory of all your blog articles and make a list of all the ones you want to repurpose.

Next, decide how you want to  repurpose your blog content . There are hundreds of ways you can repurpose your content but for the sake of time and overwhelm I have provided 11 easy ways you can repurpose your blog content below.

11 super easy ways to repurpose your blog content.

# 1 Live Video
Looking for a fast way to increase your online visibility? Capture speaking points for your blog content and present it to your audience using live video. Facebook Live Video and/or Periscope will work great to help you deliver your content to your audience in real time. And in return, you will quickly increase your online visibility.
#2 Video Tips Series
Looking for an easy way to build up your Youtube channel? Breakdown your blog article content and create several short videos series giving tips on various topics. Making the topics very specific will also help your SEO (Search Engine Optimization) making it easy for people to find you online.

#3 Infographic

Everyone loves a good graphic. Turn your blog content into attention-grabbing infographics. Eye-popping infographics work great as social media posts and will help to grab your audience's attention.

Don’t know how to create an infographic? No worries, head on over to www.Fiverr.com  and hire a professional to do it for you. Pricing starts as low as $5 bucks.

#4 Podcast

Have been playing around with the idea of starting a podcast but not sure what content to produce? Repurpose your blog content into a fresh new podcast episode. The best part is that your show notes are already done for you.
#5 Mini Webinar
Although many are saying webinars are dead I still believe they can and do work. Throw out the old one-hour long webinar concept because no really has time to sit through an hour-long webinar. Repurpose your blog content to produce and deliver a mini 15-minute webinar instead. 15 minutes is a good amount of time to provide a great deal of value.

#6 eBook
Always wanted to be a published author but can't find the time to write the content? Use your blog content and create your first ebook. If your blog content covers a variety of topics you may even have enough for more than one.

#7 Training / Course
If your blog content is jam packed with valuable information repurpose and produce a training or better yet add it to your paid course or program as bonus or reference material.

#8 Snackable Size Content
Do you ever find yourself searching for content to share on your social media channels? Breakdown your blog content and turn it into social media posts. One blog post can easily provide you with 20+ social media worthy posts.

#9 Slideshare
Create visuals for your blog content and create a SlideShare.

#10 Lead Magnet / Downloadable
Take your how to blog content articles and create lead magnets (checklists, worksheets, etc.)

#11 Roundup Post
Create a new blog article referencing and linking back to your old blog content. This is be done as a theme post as well. If you have several blog content articles on social media, marketing, dates, diets (whatever as long as they are a similar topic) you can create a new blog post referencing and linking back to those older articles.

Repurposing your blog content  is pretty magical. Think about it. You only had to create the content once but now you get to repurpose and use it in various ways.

I love repurposing my blog content because not everyone learns the same way. Providing your content in written, visual and audio form allows your content to get further reach, be seen by more people and maximum your online visibility.

Now, I know you may be thinking, "but that's too much work". Really it's not because you don't have to do all the work, outsource it to a virtual assistant to do for you.

In what other ways can you repurpose your blog content? I would love to hear from you, comment below.

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